H&M’s life-size dolls' house
21 August 2013
In a sleek fusion of contemporary design, high-street fashion and good old childhood dolls’ house style, artisan design studio Knock has created a life-size dolls’ house experience for H&M Home.
In a playful surrealist experience, the large-scale dolls’ house presents the collections in six themed rooms decorated with the products of H&M’s home range.
The cross-section house was presented to the world’s fashion and design media in an empty Stockholm theatre, making use of dollhouse prioritisation of design and position as an innovative showcasing technique.
offers further photos from the event.